I’ll be the first to tell you that I love my VR headsets. Yep, I used the plural, I have more than one. But all the sales data we have so far shows that they’re not reaching wide market penetration – people just are buying them.
Back in 2014 Facebook shelled out $2 billion for VR maker Oculus at which time Mark Zuckerberg stated, “we believe this kind of immersive, augmented reality will become part of daily life for billions of people.” Unfortunately, 3 years after the purchase, that’s just not the case. The better headsets are still expensive and take a pretty beefy computer system to run them. And to make matters worse, consumers just haven’t found the experience interesting enough to warrant plopping down hundreds of dollars on one. I do know from personal experience that the mobile based VR headsets that allow you to have use a VR headset for your iPhone, have done quite well.
Over the course of the past year or so, Augmented Reality has become the darling of the industry. Since the first of the year, both Apple and Google have released AR development kits for their mobile platforms. But even with all this new found excitement, shipments of VR based headsets account for 98% of all shipments in the AR/VR marketplace.
As we can see from the chart above from Statistica, Samsung, Sony, and Facebook at leading the way. The top 3 account for a combined 60% of AR and VR headset shipped globally in Q2 of 2017, with Samsung edging out Sony for the top spot.
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